The threat you don't know

A neighbor recently posted this sign (left) on their fence.  

We didn't even know they had a dog.  Let alone a possessed one (demonic possession assumed from the glowing red eyes of the dog on the sign, which the picture I took doesn't give justice).  We've never seen it.  We've never heard it.  And we walk by the house often.

The men in my life don't like to loll around the house and walks are an almost daily (sometimes twice daily) activity.  We walk to the park, the library, baby gym, or to the Mexican bakery or the farmers' market to get a little treat.  M has become used to dogs running up to the sidewalk as we pass and barking at us (he cried a couple times, but usually ignores them now).  The path to all these destinations passes by this house and we've heard nary a peep (admittedly, my personal knowledge is limited to evening and weekend walks, but B says they've never heard/seen it during weekdays either).

B argues it's the most effective "Beware Of Dog" sign he's ever seen.  It's simple, scary and official.  No burglar would want to dance with that dog.

It has me wondering about several things.

1.  What did this dog do to merit an official "devil dog" sign complete with glowing red eyes?  Did it bite someone?  Is it a requirement of owning a particular breed?  The lack of evidence of a dog at this house leads me to believe it is an incredibly well trained dog, but, sheesh, the sign conjures up images of some scary behavior. 

2.  Who at Multnomah County designs their signage and decided the image of the dog should imply demonic possession?

3.  How does one teach a child about possessed dogs?  Meaning, how does one teach a child about the threat you don't know?  And, how do you do it without making a child afraid of everything?

Finding Bliss

I live on Bliss Street.  The street name held great sway with me when considering buying the house.  I mean seriously, how could anything too terrible happen on Bliss Street?


I like bliss.  I like happiness.


You know what makes me happy (other than the name of the street where I live, of course)?  Championing organizations, causes and events I think are important.


Here are the ones I currently support and would love for you to support them, too.
Beaverton fifth graders raising awareness to ban landmines
The Peninsula Wrestling Club
Bradley Angle's Wine Women and Shoes
American Cancer Society's Cancer Prevention Study 3

A global issue, tackled by 5th graders

From my brother-in-law:

I am principal of an international school. Our fifth grade students do an end of the year final project called the Exhibition. Groups of 3 or 4 students are mentored by staff member as they research a global issue and take some form of action. The group I mentor has selected landmines as their global issue. The action they are taking is to use Facebook's social media power to encourage the United States to sign the Ottawa Treaty. The United States already uses an internal ban on landmines, but by joining the other 159 counties that signed the treaty we can set an example for the rest of the world. Please take a moment to review their page. Like and share the page if you are supportive of eradicating the use of landmines. Much thanks in advance for your help with their project!

 The kids' Facebook page to like, share, etc., as you see fit.

It's all about me

So, you know how my husband is amazing, right?  No?  Well, he is.


A couple weeks ago, expressed concern (see lectured) me about spending too much time on work, baby, AMA, ACS, other commitments and not enough time doing things just for me.  He encouraged (see lectured) me to make more time for myself.


I admitted he was right (see vehemently disagreed, slept on it and changed my mind) and made a list of things I would like to do.


1.  Join a book club.
2.  Take a cooking class (either learn how to make pastries, Indian food or Thai food).
3.  Take a design class (I muddle through okay, but I don't like being just okay at anything).
4.  Re-enroll in Pilates (or Yoga).
5.  Take a baby and me class (maybe baby and me Pilates or Yoga).
6.  Take swim lessons (my swimming style can best be described as not drowning).


I showed B my list.  Some items were praised (Pilates, swim lessons), some were frowned upon ("A baby and me class would be wonderful, fantastic, do it, but it doesn't count as something just for you).  I decided I would start looking immediately for a book club to join.


Then I hit a road block.  I couldn't find the kind of club I wanted.  I had this image of talking with people smarter than me about nonfiction books that dissected theories of communications, business, personal-professional development, culture shifts, big ideas.  Maybe I was looking in the wrong places, but I just couldn't find it.


I asked a few people (smarter than me) if they had heard of such a book club.  None of them had.  But, all of them thought it sounded interesting and something they would like to do, too.


I mulled it over.  If that was the book club I wanted (and I did), I needed to launch it myself.  So I did.


I went through my LinkedIn connections and invited about 20 people (smarter than me) that I thought might be interested in such a thing.  In less than 24 hours, I had nine "yes" responses.


Whoa, it was actually happening.  Now I needed to actually do it.


I set up a group on LinkedIn so we could collaborate on the plan.  

We've already selected our first book (well, I already had the book in mind ... happily, everyone else is on board with it), Imagine: How creativity works.


I. Am. So. Excited.  It's like I've got my own Vicious Circle full of wit and wisdom.  And, I am all in.


I have no idea how this will go ... I've never done anything like it before.  But, I'll keep you posted on what I learn from it all (even if that is I have no business starting a book club).  If nothing else, I'm going to read some inspiring books and talk about the ideas in them with some inspiring people.


And that is just for me.

Commitment, Kony and Slacktivism

I am often asked to volunteer for local nonprofits or for a fundraiser they are holding.  I am more often asked to  promote an organization or event within my personal and professional network.  I am most often asked to give money.

I do not take any of these requests lightly.  I look into the mission and core values of the organization in question.  I evaluate their digital presence, read their press, look at their funding allocation and check out their leadership (Board and executive team).  Then I decide on my best course of action, because once I commit, I'm all in.  I subscribe to the "go big or go home" school of volunteerism.

When the Kony video began burning up the internets, I took this same tack.

First, I ignored the video.  Since M, I've become hyper sensitive to suffering of children and often cry at reports of illness, injury or abuse.  I'd heard reports of the LRA's practices and didn't think I could take watching it.

Then, B asked me what I thought about it.  He's notoriously skeptical about ... well, everything, so if he felt I needed to see it, I knew I should.

What hooked me was the "what will I tell my son when he asked me what I did to help" line.  B and I regularly struggle with "how will we explain xyz to M" questions.

Next, I looked up Invisible Children (their mission/goals, outside assessments of them, their financials) and I looked up Kony (Amnesty International and the UN).  I decided I would promote the video and the goal of making Kony the most famous man in the world.  I chose not to purchase any products or donate money.  I was on the fence about the "Cover the Night" plan ... it could easily be framed as vandalism, graffiti and litter, leading to a backlash and muddying the stated goal.

Now that April 20 has come and gone, I'm confused that so many have written off the campaign as a failure.  It's true, the night was pretty sparsely covered, however, Kony did become the most famous man in the world for about 72 hours (eons in news cycle time).  I think their biggest mistake (other than the obvious breakdown of the person who was their public face) was the time lag between release of the video and release of the poster plastering troops.  The digital attention span is short; the GenY attention span is even shorter.  Had it been five days after the launch, I think we all would have woken up to orange covered streets.

I'm also confused on the slacktivism accusation.

Don't get me wrong.  As a GenXer, I've got no love for GenY (or the Boomers ... uh oh, my Jan Brady/middle child issues are showing).  However, making it as easy as possible for people to "engage" has been a practice of nonprofits for as long as there have been nonprofits.

For example, as a member of Amnesty International, I regularly receive prewritten letters/post cards for me to sign and mail (postage paid) to members of Congress, the UN, leaders of other countries, etc.  Seriously, I can be uber-lazy AND feel like I'm helping to save the world.  Every time I sign and mail, I think "well played Amnesty International, well played".  Of course, this is an organization I vetted long ago and wholeheartedly believe in their mission.  When they ask me for help, I want to help.

Is that really so different from asking someone to "share" a video and hang a poster?

I would love to see everyone generously giving of their time to support an organization they believe in.  I've been in volunteer recruitment mode for my various nonprofit projects since 2008.  I estimate 20 percent of people I ask say "yes" and maybe 10 percent actually follow through.  It's not that these people don't care, they just get caught up in their daily activities and it's hard to see how they can add more to the mix.

So if an organization can advance their goals forward by asking people to do something that they can easily fit into their schedule, then good on 'em.

Oh, by the way, I'm still recruiting for the ACS Cancer Prevention Study 3 ... if you want to "share".

Addiction addiction?

I wrote a creative non-fiction piece for a writing workshop a few years ago about the instructor of a yoga class I took.  She was one of the meanest people I've ever met and it horrified me that she was introducing yoga newbies to their practice.  She berated and verbally abused us.   Our breathing was too loud, too quiet, too deep, too shallow; we did it all “wrong, wrong, wrong”.  At one point, she told a gal she was too fat to do a headstand.  I should have stood up to her (that's what you do with bullies), but for reasons I may detail at another time, I didn't.  

Dorcas and I dubbed her the yoga Nazi. I thought I crafted a funny and interesting piece exploring the juxtaposition of this woman’s vicious temperament with the inner peace one usually gains from meditation and yoga (and, her name was Joy ... I mean seriously, I couldn't have made up a better character).  When it was my turn on the writer’s hot seat, I got the usual generic feedback from the other writers (I had a bad habit of ignoring most of the participants except the three I thought wrote very well).  Then, the guy I thought was the best writer in the workshop spoke. 
“No matter how mean a yoga teacher is, she’s no Nazi and it weakens everything else you write to stoop to a cliché pop culture bastardization of it.”
 He was right.  I’ve never used Nazi for any reason other than when referring to an actual Nazi since.  And, I bristle a bit every time I hear someone else use it to describe anything less than genuinely Nazi-like behavior. I’m starting to have the same response to the increasing use of “addiction” talk. In the past three days, I’ve heard about addictions to Angry Birds, chocolate, shoes, silver jewelry, sugar, sewing, Facebook, books/reading and sports. (Sewing?  That’s new.) Don’t get me wrong.  I really, really love a lot of things.  But to define my wanting to eat a whole lotta Jelly Belly sours (and I can eat a whole lot) as an addiction just doesn’t jive with me. At the risk of getting all PC Police about it, doesn’t the proliferation of this word dilute the life impairing, life limiting dependence of an actual addiction?  I understand pleasure sensors of the brain are triggered by certain foods or behaviors, causing someone to indulge in said foods or behaviors as often as possible.  However, does indulgence or even over-indulgence, rise to the level of addiction? More and more, I think not.

What I do think is we've become addicted to calling things addictions.  Consider this my intervention for our "addiction" addiction.

Plan is not a four-letter word

Okay, it is ... I mean, I can count and there are four letters.  My point is, developing a strategic MarCom plan is not a vulgar and profane act to be avoided.  Nor is it dull and boring and a waste of time.  In fact, if you wanna rock the house?  Plan for it.


After six weeks of failed attempts at schedule coordination with my friend Joel (one of my favorite people), I finally got to see him yesterday and have a proper chat.  


Joel is a real estate broker who is very busy and doing very well in a purportedly wretched market.  I asked him why he thought he was doing well at a time when others struggled painfully.  He talked about a lot of factors he felt contributed, but I think it comes down to two things:
1.  He works really, really hard to do what is in the best interest of his clients.  The boy's got a lotta integrity.
2.  He never stopped marketing.  He watched as those around him chose to slash their marketing dollars, but never fell into that trap.


Joel's a savvy entrepreneur and marketer.  And that's why I was surprised by what he said next.


"I need to get on Twitter."


"Why," I asked (as I always do when someone says this).  


"I've been told I need to."

I love Twitter.  I follow smart, creative, get-it-done people on Twitter and learn from them everyday.  However, I firmly believe successful marketing depends on strategic planning.  Strategic planning depends on answering the five W's and How first, then taking action.  And if you don't know the what, why, when, where, who or how of your Twitter plan, you don't have one.


Don't engage in a MarCom social media platform just because someone tells you you should.  You know your business, you know your market.  Check it out.  Will this medium reach your target audience and, if so, how?  If not, it's okay to stay open to it, but don't invest time you don't have in a half-baked campaign. 


So, when it comes to your marketing, plan, prepare, perfect and perform.


And, if you need a broker, call Joel.